SREES ORGANIZATION: November 2013

SREES Has established placement linked skill development center at Penamaluru under Rajive Employement & Education In Andhra Pradesh (REEMAP) for the submission of Employment Generation and Marketing Mission (EGMM), Indhra Kranthi Padham (IKP), District Rural Development Agency (DRDA)

VISION:
Sustained elimination of poverty of underprivileged Rural Youth, with a focus on remote areas

MISSION:
Employment/ Employability enhancement of BPL Rural Youth through market-driven training

OBJECTIVE:
Articulated by the community One Job for every poor family.

One job to an underprivileged family takes the family out of poverty in a sustained manner

Employment Generation and Marketing Mission (EGMM) is a society set up by the Department of Rural Development of the Andhra Pradesh (AP) Government to provide employment to the rural unemployed youth. Set up five years back, EGMM has emerged as one of the largest Jobs mission working for the underprivileged youth. The youth are from economically and socially underprivileged sections of the society. EGMM works in a public-private partnership mode with Government, companies and the rural communities as its stakeholders. The entire approach is a bottom-up approach, tailored to move the rural poor from the unorganized to the organized labor market.

The brand EGMM has been built by its innovative products developed like the country's first Grassroots level English, Soft Skills & Computers Academy, Textile Training Academy, and Security Academy. EGMM has also customized the trainings linked to new investments like Rural BPOs

Implementation strategy:

Stage 1: The processes involved in program implementation begin with collecting the data of unemployed youth which goes into a database. Identification of Unemployed youth is done systematically by a household survey done by team of trained community members.

Stage 2: Market scan is done to understand the market scenario and to identify employment opportunities available. We also invite the companies to login online and place their requirement.

Stage 3: On the basis of market scan the sectors and courses with high employment potential are identified. The youth will be identified after mapping their aspirations and qualification with the eligibility set by industry. This will be followed by counseling and admission of youth in EGMM training centers. The youth admitted will undergo trainings which are of 1-3 months.

Stage 4: At the end of training, companies come for campus recruitment. Youth placed in jobs are offered sensitive support like counselling, support money hostels identification in cities to prevent dropouts.

Mobilization: EGMM training centres are situated in the proximity it is very difficult to bring youth for trainings particularly girls and from tribal sections of the state.

Conducting Trainings: Employment market is very volatile. To prepare youth as per the changing industry requirement EGMM customizes the training programs in consultation with the industry partners.